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Beyond the Controversies: The Rise and Reign of Jeffree Star in the Beauty Industry

You undoubtedly already know who Jeffree Star is if you’ve seen a cosmetics tutorial on YouTube. His outsized character has helped him build a successful YouTube channel and cosmetics line. This article will let you know morer about the prominent Youtuber.

Who is Jeffree Star?

Jeffree Star is a well-known American YouTuber, makeup artist, and business owner. He initially found success when he posted his songs and outfits to the social networking site MySpace. Later, in 2014, he made a career change in the cosmetics sector by releasing Jeffree Star Cosmetics, his makeup line. Makeup artist Jeffree Star has worked with numerous cosmetics companies and maintains a wildly successful YouTube channel, where he posts how-to videos, product reviews, and lifestyle content. His reputation for success in the cosmetics sector is tempered by years of controversy.

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jeffree star
jeffree star; img src: thesun.co.uk

Early Life and Career Growth of Jeffree

Jeffree Star was born in Los Angeles County on November 15, 1985. Music and fashion were his early interests in Orange County, California.
Jeffree left Pacifica High School in Garden Grove, California, during his sophomore year to pursue music. In the mid-2000s, Jeffree became famous for his music and fashion content on MySpace. He released his first EP, “Plastic Surgery Slumber Party,” in 2007 and his debut album, “Beauty Killer,” in 2009. Jeffree launched a fashion line on his website in addition to his music business.

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jeffree star
jeffree star; img src: seventeen.com

His extravagant makeup and gender-bending approach made him famous. Jeffree was a social media influencer and self-expression pioneer by the early 2010s. In 2014, he founded Jeffree Star Cosmetics after working with various makeup firms. The line started with bright, unique lipstick hues but now includes many beauty goods. Jeffree has always been controversial. He has been accused of racism, bullying, and public feuds with celebrities. Despite the scandals, Jeffree has a big social media following in the beauty world.

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His Transition to Beauty

Jeffree Star started working in beauty in the mid-2010s. He used his enormous social media following for music and fashion to advertising makeup and beauty products. Jeffree Star Cosmetics, with bold lipstick colors, launched in 2014. The line sold out in minutes. Jeffree’s makeup artist and beauty influencer fame rose from there. Jeffree now sells eyeshadow palettes, highlighters, and setting sprays. He has also created limited-edition collections with Morphe and Too Faced.

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jeffree star
jeffree star; img src: uol.com.br

Jeffree’s YouTube channel features makeup tutorials, reviews, and lifestyle videos in addition to his makeup line. He collaborates with Shane Dawson and has millions of subscribers. Jeffree is controversial despite his beauty industry success. He has been accused of racism and bullying and has publicly fought celebrities. He has a passionate following of beauty admirers who love his unique style and self-expression.

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Online presence of Youtuber

Jeffree Star has millions of YouTube subscribers. For years, his beauty tips, makeup reviews, and lifestyle articles have garnered a loyal following. Jeffree posts makeup tutorials using his own cosmetics line and collaborations with other YouTubers on his channel. He also posts vlogs on his travels, shopping, and business operations. Jeffree has worked with beauty influencers and YouTubers James Charles, Tati Westbrook, and Shane Dawson.

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jeffree star
jeffree star; img src: uol.com.br

His videos promote his beauty company, Jeffree Star Cosmetics, showing off new items and forthcoming launches. Jeffree has had several YouTube scandals despite his stardom. He has publicly feuded with celebrities and influencers and has been accused of racism and bullying. He remains popular on the platform and regularly posts stuff for his admirers.

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Controversies

Jeffree has been accused of racism and slurs. He has been criticized for using racist slurs in his social media posts and music lyrics and demeaning black women, Muslims, and other marginalized groups. Jeffree has fought Kylie Jenner, James Charles, and Kat Von D. Jeffree has been accused of bullying and harassment in these social media feuds. Black Moon Cosmetics and Anna Nicole Cosmetics have sued Jeffree for copying their designs. An ex-friend and makeup artist accused Jeffree of sexual assault in 2009. Jeffree rejected the allegations, but they followed him throughout his career. Jeffree has been attacked for utilizing mink eyelashes in his cosmetics. He’s being urged to go vegan.

jeffree star
jeffree star; img src: beautybyus.co

Philanthropic Efforts of Youtuber

Jeffree supported Black Lives Matter in 2020. Jeffree gave $500,000 to organizations fighting systemic racism after George Floyd’s murder and demonstrations. Jeffree supports Black Lives Matter and other charities. He donates to animal welfare, HIV/AIDS research, and LGBTQ+ rights organizations.

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Entrepreneurship Involvement of Jeffree Star

Jeffree also founded a successful company. Jeffree Star Cosmetics has many products and a dedicated fan base. He collaborates with other cosmetic firms and sells apparel and accessories. Despite his financial success, Jeffree has been criticized for using questionable substances in cosmetics and his involvement in various controversies. He continues to inspire his fans with his unique style and attitude to beauty and entrepreneurship.

jeffree star
jeffree star; img src: thelist.com

Final Words

Jeffree has shared his ups and downs with followers. Despite his contentious reputation, he is a respected beauty industry personality with a loyal fanbase and a strong business drive. Jeffree has dated various celebrities. His long-term relationship with Nathan Schwandt terminated in early 2020. Chris Crocker and Tyler Carter are among his other celebrity connections.

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