Climate crisis, ozone depletion, biodiversity loss, plastic dominance, resource depletion, poverty, hunger and unethical working conditions are discussed in civilized society today and beyond. All these problems affect our lives and must be solved through a joint effort – at the level of countries, organizations and individuals. Environmental and ethical trends are not local, but global – they will shape the fashion agenda until the situation changes.
Stability
Today, brands create collections and products from recycled materials, invest in the development of alternative fabrics, abandon fur and are more transparent in communication and supplier selection. This trend is observed in many places. You can learn more about basic blackjack chart by choosing sites that strive to minimize the energy required to support them. Many brands use sustainable designs that require fewer new materials. In addition, the amount of waste in production is reduced. Such things are due to their technical characteristics and variety of shades and prints. The most popular sustainable fashion trends:
- reuse;
- reduction of manufactured and purchased clothing;
- Minimization of waste such as textile, fabric, unsold goods;
- trace of natural fur;
- Development of alternative, safer, more ethical and biodegradable fabrics (eg pineapple skin, apple skin or wine pulp).
Implementation of new technologies
We cannot imagine our life without innovation. And they accompany us not only where they are physically necessary (for example, information technology, medicine and space exploration), but also in other areas that are not directly related to technology, for example, in fashion. Industry trends do not exist in a vacuum – most of them are closely intertwined. And innovation plays a big role here. Technology and innovation are directly related to the fashion industry in a broad sense, and in a narrow sense to the clothes we wear. Technologists are constantly improving materials to make the fabric more resistant to abrasion, which means it can withstand heavy washing, abrasion and weather conditions. Protection against the cold, normal heat transfer, temperature regulation – innovative materials can also cause this.
Fabrics and innovations that make clothes more comfortable and convenient are essential, but don’t overheat in a hot room or take up too much closet space. If you already understand this, you can read What is NFT and NFC, Blockchain, Metaverse and Virtual Spaces. For example, virtual reality and augmented reality in retail not only give customers a new and interesting experience, but also give them an idea of how the product will fit at the time of purchase, which helps reduce returns and therefore lower prices. This is outstanding. Carbon footprint. Eliminating the need for unnecessary transportation.
Art
Over the past few years, the world of art market researchers has seen a steady increase in interest in this area. Applied art played an important role in this. Artistic methods are used to create familiar objects: clothes, shoes, as well as food and furniture. In response to audience demand, many designers and brands have moved beyond the traditional fashion industry into product design and accessible art. Another important factor is the collaboration of brands with artists, museums and foundations. This process helps touch high culture, which was previously only in museums and private collections. The collaboration between the brand and the artist gives buyers the opportunity to spread their values and interests.
Importantly, companies now not only collaborate with well-known artists or foundations with a rich heritage, but also discover new local talents and young artists. Such collaborations help to create people interested in art, create a community and encourage artists who would find it difficult to establish themselves in the art market without the support of larger partners.
We live in an era of rapid content change, many events and changing trends. Therefore, many memories disappear before they have time to appear there. But there are global growth vectors that will define our reality in the next few years, and things created with these vectors in mind will go down in history. Adherence to the principles of sustainable development, introduction of technologies and constant improvement of production, as well as establishing relations with people through culture and art are the main ways of creating and remaining in history. It is important that these trends become part of our lifestyle.